We built Fitpic for a specific kind of person: the one whose DMs are full of "where's that from?" The one who actually puts the fit together. The one who treats getting dressed as a small daily edit.
Post the fit. Tag the pieces. Get the credit.
Fitpic is three things stacked into one app: a digital wardrobe (your closet, but searchable), an AI stylist trained on what you actually own, and a feed where every outfit post is taggable — so the "where's that from?" question answers itself.
What's coming, in order
- 01
Your closet, digitised.
Snap a piece, we lift it off the background and file it by category, colour, and vibe.
- 02
The stylist.
Tell it the occasion. It picks from what you own, names the look, and tells you the one move that pulls it together.
- 03
The feed.
Post a fitpic. Tag the pieces. Followers tap, find the source, and you don't lose another credit to a "DM me for the link" thread.
The vibe
This newsletter is a weekly editorial — Vol 1, Vol 2, Vol 3. Short. Image-led. No filler. A look at what we're shipping, what the early users are wearing, and the occasional sharp opinion about clothes.