✦ the outfit post, rebuilt
post thefit. tag the pieces.
photograph every piece. link every source. publish the breakdown. fitpic is the wardrobe app for people who take fashion seriously.
✦ the wardrobe
your whole
closet, catalogued.
photograph your pieces. tag brand, category, color. build a wardrobe that's actually searchable. finally know what you own.
✦ mix & match
build the outfit
before you wear it. on canvas.
Drag & arrange
pull pieces from your wardrobe onto a blank canvas.
Save boards
name the mood, save the board, revisit when the season shifts.
Share it
export the collage or publish it as a tagged fit post.
✦ AI stylist
meet Leonne.
your personal stylist.
built on your wardrobe. powered by taste. Leonne knows what you own, suggests what to wear, and never forgets your aesthetic.
mood-based outfit suggestions from your own pieces
occasion-aware styling — gallery openings, errands, nights out
mix & match ideas you wouldn't have thought to try
tracks what you've worn, what's been forgotten
✦ brand drops
where the
brands live.
independent labels and global brands listing products directly to the people who already have the aesthetic. not demographics — wardrobe alignment.
list your brand ↗85%
revenue share on every sale. you set the price. we handle the reach.
90%
for curated brands with strong wardrobe alignment. higher share, featured placement.
BYS3M
conceptual basics with worn-in character.
USO DEPARTMENT
Japanese fabrics, restrained silhouettes.
SHOPWITHTESSA
soft construction, earthy palette, slow fashion.
ISSEY MIYAKE
utility recontextualised for the everyday wardrobe.
STÜSSY
the original cult graf, on everything since 1980.
YOUR BRAND
list products. reach the people who already get it.
The Wardrobe as Living Archive
Every closet tells a story. Not the story of shopping — the story of choosing. The pieces that survived three moves and two aesthetic shifts. The coat bought for a version of yourself you were still becoming. Fashion culture has always been oral in nature: passed in fits, comments, screenshots, DMs, and saved folders. But the artifact — the breakdown, the source, the why behind the what — has never had a permanent address. Until now.
FitPic was built around a simple observation: the most interesting part of any outfit post is the information that doesn't survive the caption. Where the trousers are from. What the brand is. How to find it. That context disappears into comment threads and screenshot folders — and the internet is worse for it.
Why the Flat Post Is Broken
You see the fit. The comments fill immediately. "WHAT ARE THE TROUSERS." Someone replies with a brand. Someone else posts the wrong link. The poster is in the DMs explaining the same thing twelve times. Three hours later the information is buried. The outfit still exists. The story around it is gone.
This is the fundamental problem with outfit content as it currently exists — not the fit itself, but the infrastructure around it. FitPic is the infrastructure.
"The outfit post was the last great undocumented form of cultural expression."
— The FitPic Editorial, Vol. IThe Community Brand Play
The most interesting fashion labels don't buy ads. They find the people who already understand the aesthetic. FitPic's marketplace puts products in front of the people most likely to actually wear them — not by demographics, but by wardrobe alignment. That's a different kind of reach entirely.
2.3B
outfit posts across social platforms last year — almost none with shoppable metadata
Leonne and the Personal AI Stylist Moment
Personal AI stylists are arriving. The difference is that Leonne doesn't start from a generic fashion database — she starts from your wardrobe. The suggestions aren't hypothetical. They're specific to what you actually own, what you've worn recently, and what the occasion demands. It's the difference between a magazine recommendation and advice from someone who has actually seen your closet.
Gen Z
the first generation to treat their wardrobe as a personal database worth indexing
✦ the team
three people.
one shared conviction.
designMohammed Kabir
Design engineer
turning the product into something you want to stare at, not just use.
dataGabriel Ifechukwu
Data analyst
keeping the product honest with what people actually reach for.
opsOlashubomi Semiat
Program manager · content strategy
keeping the rollout coherent, the communication sharp, the story clear enough to travel.
a note from the founders
Why FitPic exists.
We kept seeing the same thing happen over and over: someone posts a fit, everyone loves it, and then the real story gets lost. The trousers vanish into the comments. The shoes become a DM. The details end up in screenshots, saved folders, and half-remembered replies. The context somehow disappears.
FitPic is our way of fixing that. We want outfit posts to open up instead of stopping flat. We want the fit, the pieces, the source, and the why behind it all to live in one place that still feels stylish, light, and fun to share.
This is for the people who notice the hem, the shape, the shoe, the tiny detail that changes everything. The people who save looks like references. The people who always ask where it is from.
✦ tap in
get early
access.
for creators, outfit obsessives, and everyone always getting "where is that from?"
first wave dropping soon — grab your spot.
✦ drop the fit
post it. tag it. share the source.
Linen Overshirt
Lemaire · saved
Wide Leg Trousers
Carhartt WIP · linked
Derby Shoes
Archive Objects · shared
Wool Overcoat
Auralee · tagged